Everyday appreciation: How to build a culture of recognition

Everyday appreciation: How to build a culture of recognition

Employee recognition has long been hailed as an effective tool for driving employee motivation and engagement. Over the past 12 months though, it has taken on new significance and more businesses now understand the value of recognising and celebrating their people.

A simple “thank you” or act of recognition can mean so much, especially during challenging times. Not only can it make a huge difference to an individuals’ morale, confidence, motivation levels and overall wellbeing but it can improve your business’ performance. In fact, 69% of employees say that they’d work harder if they felt their efforts were better recognised.* On top of that, employees who don’t feel adequately recognised are twice as likely to say they’ll quit in the next year.**

Whether it’s a small token of gratitude or a simple message of thanks, regularly showing your employees that they’re valued will go a long way. But for your business and your employees to really feel the benefit of recognition, it needs to be a key part of your culture and ideally something that happens every single day.

How to create a culture of recognition

Whether you’ve already got a reward & recognition programme in place or you’re at the very beginning of your journey, here are our tops tips to help you create a culture of recognition.

Take a strategic approach

Building a culture of recognition doesn’t happen overnight. It takes a lot more than just deciding to deliver gifts to your employees and taking the time to say “thank you” more often. To truly make recognition part of your culture you need to be strategic and create a reward & recognition programme that delivers value to your business, your people and will contribute to your business’ goals.

Consider how you can utilise recognition to complement your culture. What specific milestones, achievements, and behaviours do you want to celebrate? Here are some types of recognition and rewards to consider:

  • Long Service Awards / Work anniversaries
  • Performance-based rewards / Sales incentives
  • Peer-to-peer recognition
  • New starter/onboarding recognition
  • Life event recognition e.g. Birthdays


Whether you want to drive motivation and performance or enhance collaboration and teamwork, there are plenty of ways to recognise your employees in a way that’ll correlate with your goals. Once you’ve established the fundamental strategy behind your reward & recognition programme, you can then work on the finer details of delivering it to your employees through a robust platform.

Using our ereward solution, we give businesses the ability to celebrate success in their own way. Some businesses want to focus on one aspect of reward such as Long Service Awards, others like to incorporate a mix of rewards. We tailor our solution to create a programme that delivers value and works alongside our client’s unique goals. That way, it becomes part of and can even enhance their culture.

Incorporate your values

An effective way to align recognition to your culture is to incorporate your company values. Your business’ values represent the types of behaviour you want your employees to demonstrate in their day-to-day actions. You can therefore use your values as a behavioural framework and reward or recognise employees whenever they display them.

Many of the businesses we work with incorporate their values into their peer-to-peer recognition programme as it’s such a powerful way of reinforcing them day-to-day. Using our ereward platform as an example, when an employee wants to recognise a colleague, they have to select a value that best reflects the action or achievement of the recipient. Because these instances of recognition connect an action or achievement to a value, employees see regular examples of what it looks like to demonstrate a value. This means that they’ll not only be more likely to emulate this positive behaviour in their own roles, but also look out for instances where they can recognise their colleagues for doing it too. As a result, recognition plays a huge part in shaping your employees’ behaviour to reflect your culture.

Deliver frequent and timely recognition

Consistency is key to establishing a strong culture of recognition. This means that you need to deliver rewards and recognition as and when your employees reach certain milestones or targets. The longer the delay, the less of an impact the recognition will have. By recognising individuals and teams in the moment, you’re capitalising on an already positive moment and will therefore encourage your employees to keep up the great work.

One of the big advantages of implementing a reward & recognition platform like ereward is that you can easily automate certain areas of recognition. For example, with Long Service Awards and Birthday Awards, you can work with your provider to deliver these rewards automatically, based on employee data. This means you don’t have to worry about missing any important milestones and your employees can enjoy a special token of recognition in the moment.

There will be cases where automation isn’t possible, but having a platform makes it easy to deliver rewards and recognition in a timely manner. For example, Managers can be given their own reward budget through ereward. This means that whenever an appropriate situation arises, they can use the platform to quickly and easily send a gift or reward points to an individual, alongside a personalised message.

Encourage employees to recognise each other

Everyone in your business has a part to play in building a culture of recognition so it’s important to involve your employees in the process. Peer-to-peer recognition empowers your employees to share their appreciation of their colleagues whenever they see fit. Every day, your employees will have the opportunity to highlight the actions of their colleagues that might otherwise go unnoticed. From receiving great feedback from a customer to completing a challenging project, your employees can capture these positive moments and give their teammates a well-deserved pat on the back.

Encouraging your employees to recognise each other’s achievements will help build a positive, collaborative working environment where appreciation is part of everyday life. Peer-to-peer recognition tools make it easy for your employees to send thank you messages to each other and therefore integrate this type of recognition into your culture. The key challenge is making sure your employees are using the tool effectively.

Make recognition visible across your business

A valuable way to inspire your employees to recognise each other and also amplify the significance of recognition to your workforce, is to make it visible to your whole business. While a personal message of gratitude from one person to another is valuable and is important in certain contexts, recognition that is visible company-wide will have more significance across your business and help bring it into your culture.

First and foremost, seeing colleagues receive recognition will boost your employees’ motivation. But besides that, it will also inspire them to share their appreciation of their colleagues too. This is crucial to creating a culture of recognition because, as we mentioned before, it’s all about getting your employees on board and involved in the process. Seeing the types of actions and behaviours that are being recognised gives your employees examples to work with. They’ll then have a better understanding of what to look out for in their colleagues and when is a good time to give someone a virtual pat on the back. The more your employees recognise and appreciate each other, the more it’ll be part of your culture and everyday practices. It’ll just be something people know to do as and when positive things happen.

To summarise our points above, creating a culture of recognition is a long process that requires continual work. On the surface, it’s all about making recognition part of everyday life in your business. This is where peer-to-peer recognition is a valuable tool. But on a deeper level, for recognition to be truly aligned to your culture, you need to tailor your approach to suit your business’ unique values and goals.

Take the first step to building a culture of recognition

Many fantastic businesses such as Great Western Railway and Costa use our ereward solution to deliver their reward & recognition programmes. Flexible, modular and innovative, ereward can be tailored to suit your business’ unique needs.

Find out more



* Zenger and Folkmann
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