People Spotlight – Meet Business Development Manager, Kevin lake

People Spotlight – Meet Business Development Manager, Kevin lake

Since 2002, peoplevalue has grown from a team of one to a team of almost sixty. It’s the people behind the peoplevalue brand who make our business what it is today, which is why we’ve created this special blog series taking a closer look at the people who make up peoplevalue.

Say hello to Kevin Lake, Business Development Manager

Kevin’s been with peoplevalue since 2020, when it acquired Countdown Card, one of the UK’s best-known loyalty and rewards brands, which he ran for over 19 years. He has a wealth of experience and knowledge in the employee and member benefits business and has played a hugely valuable role in peoplevalue’s growth over the last two years. Today, over 1 million members of various UK organisations have access to peoplevalue’s shopping discounts platform, helping them to save money and push back against the current pressures on household budgets. Kevin cites his role in this achievement as being his most notable to date.

When he’s not working, you’ll find Kevin attending Premier League football matches or at the theatre. He particularly enjoys smaller productions where less experienced writers and actors often feature – especially as these often attract internationally recognised actors and producers so they’re great opportunities for celebrity spotting!

What does a typical day look like for you? 

I like to review priorities over breakfast before going to my desk. During the day I regularly speak with clients and prospective clients to learn more about their objectives and devise strategies to help them achieve their goals.

How do you like to start your working day?

I like to take a walk before breakfast to get some fresh air.

How did you get into your current job role? 

I joined the company when it acquired Countdown Card which I previously ran for over 19 years.

What is your favourite thing about working at peoplevalue?

Every day is different and there are so many opportunities for our solutions. Saving people and their families money on their essential spending has never been more important.

Another attractive feature is that our continuous investment in technology means that the user experience gets better and better.

What one word would you use to describe peoplevalue’s culture?


What do you most enjoy about your job?

The clients I meet and the team I work with.

What is your favourite quote?

Talk is cheap.

What is your favourite memory from working at peoplevalue so far?

Getting to know a lot of my colleagues both personally and professionally.

Are there any projects you’ve worked on that you’re particularly proud of?

Working with membership organisations to help them to build their member value proposition. This is important to enable high membership retention at renewal. Our member engagement solution, mymemberperks, is the ideal answer.

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