peoplevalue announces the acquisition of loyalty and rewards provider Countdown

peoplevalue announces the acquisition of loyalty and rewards provider Countdown

peoplevalue is pleased to announce the acquisition of Countdown, one of the UK’s best-known loyalty and rewards brands.

Founded in 1970, Countdown created one of the first membership discount programmes for individuals and became the first provider of corporate discount programmes for large organisations. Specialising in membership benefits for unions, clubs and associations, Countdown has over one million members in the UK and Ireland and is well known for its popular Countdown Discount Card.

Following the acquisition, Countdown now operates as one of peoplevalue’s brands, presenting a fantastic opportunity for peoplevalue to further expand its reach into the member benefits and employee engagement space.

Andy Caldicott, CEO of peoplevalue commented:

“The addition of the Countdown brand to our portfolio enables us to offer our customers an unrivalled range of point-of-sale discounts using a digital membership card. This, with the wealth of experience that the Countdown team bring to the team in the membership and loyalty space, will help us provide valuable engaging solutions to our customers.”

Kevin Lake, former MD of Countdown commented:

“After 20 years at the helm of Countdown I felt it was time for the brand to find new impetus and direction. I carefully researched the opportunities and established that peoplevalue would provide investment, strategy and the integrity that I was looking for. These were essential for the wellbeing of our clients and colleagues. I am very much looking forward to the next chapter as part of the peoplevalue family.”

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